National Customer Satisfaction Index - United Kingdom
About

About

The National Customer Satisfaction Index-United Kingdom () harnesses the proven power of the American Customer Satisfaction Index (www.theacsi.org). The enables companies to benchmark customer satisfaction results with industry peers and best-in-class companies. This powerful and market-leading approach helps marketing professionals link the drivers of satisfaction and loyalty to their company's market strength and financial performance.

The reports scores on a 0-100 scale at the national level and produces indices for top companies across the UK. In addition to the company-level satisfaction scores, the produces scores for the causes and consequences of customer satisfaction and their relationships. The measured companies and industries are broadly representative of a significant proportion (over 50%) of UK Household Expenditure as defined by the Office of National Statistics (ONS).

Methodology
The uses the ACSI model, which is a set of causal equations that link customer expectations, perceived quality, and perceived value to customer satisfaction (NCSI). Satisfaction, in turn, is linked to key outcomes, defined as customer complaints and customer loyalty.

Frequently Asked Questions
What is the National Customer Satisfaction Index-United Kingdom ()? Who is behind the ? Why was the developed? How are data collected?

Economic Indicator
The is an important indicator of UK economic performance, both for individual firms and for the economy at large.